December 12, 2023

How to Run an E-commerce Business as a Non-Technical Founder

If you’re a non-technical businessperson wandering into the universe of e-commerce startups, you’re probably calculating your odds of success.

How to validate sub-contractors with zero to little technical knowledge? And what about assessing devs’ work and building a permanent position on the e-commerce market? All of these questions probably spring to your mind and make you doubt your concepts.

However, do you really need to worry so much? Well, I can’t tell you that your way to success will be a bed of roses, but I strongly believe that good ideas are worth a shot.  

That's why I prepared a list of best practices for non-technical founders trying to conquer the e-commerce market. Hopefully, it will dispel your doubts and make you more confident about your future product.

Tips For Non-technical Entrepreneurs Creating E-commerce Startup

No matter how little you know about coding, with the right mindset and ideas you may raise a lucrative e-commerce business. How? Let’s find out.

Make up for the lack of coding knowledge

Successful businesses are based upon creative ideas, visionary approach, and contagious drive. That’s what you, as a non-technical founder, must bring to the table. Even though you lack technical knowledge, your experience in business and creative mind may make wonders. With the right amount of enthusiasm and motivation, as well as some expertise in the market, it’s possible to create a thriving business.

However, you’re not going to make it on your own. That’s why it’s important to create a network of specialists who may help you and support you in the process. Building a loyal group of loyal associates requires excellent communication skills and as a non-tech entrepreneur, this can be a significant contribution to the project.

Network diligently

The strength of your network can often be your competitive advantage. Most tech founders are preoccupied with coding the product and the non-tech founders must leverage by collaborating with the right kind of people.  

Use every networking opportunity for the benefit of your e-commerce business. Get second opinions and benefit from specialists who want to share their knowledge and offer their honest feedback. This can help you create a better product and a buzz for it in the market.

Woman shopping online

Forget the coding skills, learn the basic concept

There’s no need for you to compete with professional developers and write codes for your software. However, it’s always a good idea to develop an understanding of the tech your business operates on.  

It's always helpful to learn along the way. A combination of self-teaching and asking the right questions will help you overcome gaps in your knowledge. As I said before, there’s no need for you to become a dev, unless you want to. All you need to do is to develop a basic understanding of the processes and your platform of choice.  

Moreover, this will also help you communicate with the tech team to achieve the results you want, as well as communicate with potential clients or business partners.

Clearly communicate with the tech team

As I mentioned before, you don’t have to be a techie to clearly communicate your ideas and plans. All you have to do is to get to know the basics to easily articulate what are your requirements for your e-commerce platform.

By effectively communicating with your tech team, you not only make your opinions and propositions clear but also save the time needed for platform development. By avoiding miscommunications and understatements, you save your and your team’s efforts and make sure that their work is not in vain.

Also, if you want to introduce new features of functionalities, it may be advisable to design a simple layout or mockup to visualise your ideas. Even without technical knowledge, you can create a simple, unrefined drawing or presentation to portray your ideas.

Recipe for Success

If you are a non-technical founder with a vision to create a revolutionary e-commerce startup, you don’t need to learn how to code. Instead, you should know how to get things done.  

Coding is just one of the many tasks that make up building a successful business. There is a lot of other skills that you can bring to the table that go into the success of an e-commerce platform.  

As a businessperson, you can contribute to scale the company by pursuing the business aspect of e-commerce, leaving the development procedure to your tech team.

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